This box set was a promo for the European tour of '81. It is a cardboard box with a front cover in black with
the Motorhead bandnamelogo in silver. The content varies but originally it probably contained the three albums Overkill, Bomber and Ace of Spades
and the 10" St Valentines Day Massacre.
In an auction in 2014 it was said the box was only made for
Norway and 500 copies were made. This copy contained a beer can (empty) with sticker and the box itself was signed on the inside of the box.
The content in these boxes varies, apparently Bronze tended to put in whatever was lying around. Here is an example of the content in one box: NSTH LP,
European tour '81 Sweatshirt, 3 b+w press photos , a biography & press release plus some
photocopied reviews, an
interview tape, and two colour slides from AOS LP. Another copy had
7 pages interview, 3 pages biography, 1
page discography, interview cassette, 2 black and white photos, oversized
playing card, 2 color slides, the 1st video release, AOS lp and St Valentine's 10"
I've heard others had the 1st video release, and/or a tin
beer (!) in them, some had the AOS LP instead of the NSTH LP, and not
all had the Sweatshirt, the slides or the tape. I suppose they were distributed not only in UK but also outside
of the UK. It would be interesting to know how many that were made. A few of them most likely have been split
and all that remains is the box itself.
In February 2010 Ketil Svendsen wrote about
his copy and showed a lot of pictures. He found it in a basement based second hand record store in the early 90s.
It included everything except for the beer can. Ketil thinks that his box stems from Motorheads February 23rd 1981
visit to Oslo, as it contains some press information in Norwegian. In Norway promoter Arne “Blå ballong” Bendixen
was the licensee of Bronze. He also lists the complete content:
1 Overkill LP
1 Bomber LP
1 Ace of Spades LP
1 St Valentines Day Massacre 10? EP
1 black Sweat-shirt, with discrete silver logo and “Europe 1981?. Size “S”.
2 B/W photos 190×200 mm, both Ace of Spades themed
2 large format colour slides, one Ace of Spades themed, one casual
1 over-sized Ace of Spades playing card, 210×135 mm, silver cardboard, with band biography on the flip side.
1 stenciled translation of above into norwegian. Light yellow paper.
1 stenciled discography, singles and albums, per country. White paper.
1 Bronze official “NEWS” sheet: “stop press”, stating “St Valentines Day Massacre” had reached #15 in the UK
top 75 singles chart.
1 press info sheet, 2 pages, on the purpose of the “Motorhead Week” promo campaign the last half of february 1980.
1 press info sheet on chart positions
1 VHS promo video, with the usual round-up of lip-sync’d extravaganza. Black cover with silver logo.
1 interview cassette, with all questions silenced out, ready for any local “interviewer’s” 15 minutes of glory.
Lemmy jokes about Rockin’ Vickers and mentions Hawkwind, and how he “wanted to be the MC5?. Black cover
with silver logo.
1 14 stenciled pages of transcribed interview from above cassette.
1 issue of UK music paper SOUNDS, dated February 21 1981.
1 issue of Norwegian music paper Nye Takter, dated March 18 1981 – post campaign.
The two paged press info sheet give some clue to both the campaign and the content of this box: The promotion
dates that made up “Motorhead Week” were February 17th to 27th, starting with Brussels, two days in Barcelona,
Oslo/Stockholm, Hamburg/Munich, two days in Madrid and finally Milan. Climate refugees? They certainly didn’t
waste any time where the sun didn’t shine. The 3rd of March they were off on a sixteen day French tour.
According to the press info sheet, the following items were to be found - but the content seem to have varied:
The “St. Valentine’s Day Massacre” EP (recorded with Girlschool)
A V.H.S. video featuring Motorhead in concert
A Motorhead interview cassette
A Motorhead Sweat-shirt
Colour and black & white photos of the band
A Biography on the reverse of a 12 inch square “Ace of Spades” playing card
A Discography with details of British single and LP chart success
A can of Motorhead beer – Carlsberg Special Brew
In September 2011 another copy was sold on German Ebay. The content was listed as "LP Ace of Spades , 10" Motörhead/Girlschool : St.
Valentines Day Massacre , Zeitung "Sounds" vom 21. Februar 1981 , einige Seiten Bronze-info zu Motörhead , grosse
Spielkarte mit Logo , 2 grosse Motörhead-Fotos , 2 Dias mit Bandfoto , VHS-Kassette Live 1981 und eine Audio-Kassette mit
EUR 893, September 2011, Ebay|
$ 1085, May 2014, Ebay